The Zephyr Team

Bryce Lillico, President and Founder

An accomplished healthcare strategist and qualitative Master Moderator, he is driven by a singular mission: amplifying the voices of patients and caregivers. With deep expertise in both qualitative and quantitative research, he blends the art of empathetic listening with the science of rigorous analysis to uncover the human stories behind healthcare data.

  • Quantitative expertise: Skilled in designing, executing, and analyzing surveys across multiple platforms, transforming complex data into actionable insights.

  • Qualitative leadership: Guides patient and caregiver research across diverse therapeutic areas, applying behavioral science to illuminate lived treatment experiences and the hidden drivers of decision-making.

  • Human-centered approach: Known for empathy, curiosity, and intellectual rigor, he creates safe, meaningful spaces where patients can share openly—ensuring their perspectives shape the future of care.

At the intersection of strategy, science, and storytelling, he champions research that not only informs healthcare decisions but also honors the lived realities of those most impacted.